greg althoff

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  • Roxy / Quiksilver / RVCA / Billabong / Volcom

    Roxy / Quiksilver / RVCA / Billabong / Volcom

    Roxy / Quiksilver / RVCA / Billabong / Volcom

    Roxy / Quiksilver / RVCA / Billabong / Volcom

Clients

Clients

Roxy, Quiksilver, Billabong, RVCA, Volcom

Roxy, Quiksilver, Billabong, RVCA, Volcom

Year

Year

2025 - 2026

2025 - 2026

Scope

Scope

T-Shirt Designs, Apparel

T-Shirt Designs, Apparel

As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi. This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer.

As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi. This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer.

The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

New Store in Waikiki

New Store in Waikiki

New Store in Waikiki

New Store in Waikiki

Launched in April 2026, the new Boardriders store sits right across from the iconic Waikiki Beach on Oahu in Hawaii. Here are some photos of the first run of T-Shirt designs and hats that I did for the Boardriders store.

Launched in April 2026, the new Boardriders store sits right across from the iconic Waikiki Beach on Oahu in Hawaii. Here are some photos of the first run of T-Shirt designs and hats that I did for the Boardriders store.

Let's talk about what you're building

Let's talk about what you're building

Let's talk about what you're building

Let's talk about what you're building