greg althoff

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  • Polu Resorts / Polu Resorts / Polu Resorts /

    Polu Resorts / Polu Resorts / Polu Resorts /

    Polu Resorts / Polu Resorts / Polu Resorts /

    Polu Resorts / Polu Resorts / Polu Resorts /

Client

Client

Polu Resorts

Polu Resorts

Year

Year

2025 - 2026

2025 - 2026

Scope

Scope

Brand Identity, Web Design, Web Development

Brand Identity, Web Design, Web Development

Introduction

Introduction

Introduction

Introduction

Polu Resorts is an elevated hospitality brand inspired by the natural beauty and tranquil rhythm of island life. Our studio was responsible for crafting the brand from the ground up — developing a cohesive visual identity and brand style guide that capture the resort’s modern, coastal sophistication. From typography and color palette to custom graphic elements, every design choice was made to reflect the effortless elegance and serene environment of the destination.

Polu Resorts is an elevated hospitality brand inspired by the natural beauty and tranquil rhythm of island life. Our studio was responsible for crafting the brand from the ground up — developing a cohesive visual identity and brand style guide that capture the resort’s modern, coastal sophistication. From typography and color palette to custom graphic elements, every design choice was made to reflect the effortless elegance and serene environment of the destination.

In addition to brand creation, we extended the visual system into printed and digital applications, including bespoke business cards and a responsive website designed and developed in Framer. The website’s clean layout, fluid animations, and intuitive structure reflect the same calm and welcoming essence found in the brand. Together, these touchpoints form a holistic experience that seamlessly blends design, functionality, and the spirit of island hospitality.

In addition to brand creation, we extended the visual system into printed and digital applications, including bespoke business cards and a responsive website designed and developed in Framer. The website’s clean layout, fluid animations, and intuitive structure reflect the same calm and welcoming essence found in the brand. Together, these touchpoints form a holistic experience that seamlessly blends design, functionality, and the spirit of island hospitality.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.

Website Design & Development

Website Design & Development

Website Design & Development

Website Design & Development

Designed in Figma and developed in Framer, the Polu Resorts website stands out in sea of often mimicked resort style websites as unique refreshing.

Designed in Figma and developed in Framer, the Polu Resorts website stands out in sea of often mimicked resort style websites as unique refreshing.

Let's talk about what you're building

Let's talk about what you're building

Let's talk about what you're building

Let's talk about what you're building