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Mark Cuban Cost Plus Drugs /
Mark Cuban Cost Plus Drugs /
Mark Cuban Cost Plus Drugs /
Mark Cuban Cost Plus Drugs /
Client
Client
Mark Cuban
Mark Cuban
Year
Year
2023
2023
Scope
Scope
Brand ID, Website Design, UX, Marketing Design
Brand ID, Website Design, UX, Marketing Design
Introduction
Introduction
Introduction
Introduction
Mark Cuban Cost Plus Drug Company was built on a simple idea: every American deserves access to safe, affordable medicine with transparent pricing. I was brought on to help translate that mission into a cohesive visual identity and patient-facing marketing system — from brand guidelines to the forms patients hand their doctors.
Mark Cuban Cost Plus Drug Company was built on a simple idea: every American deserves access to safe, affordable medicine with transparent pricing. I was brought on to help translate that mission into a cohesive visual identity and patient-facing marketing system — from brand guidelines to the forms patients hand their doctors.
Beyond print and brand, my work extended to the digital experience. Collaborating with the UX team, I helped design a website that upholds accessibility standards and features a robust medicine search system — ensuring the brand's commitment to transparency carries through every patient touchpoint.
Beyond print and brand, my work extended to the digital experience. Collaborating with the UX team, I helped design a website that upholds accessibility standards and features a robust medicine search system — ensuring the brand's commitment to transparency carries through every patient touchpoint.
"No American should have to suffer — or worse — because they can't afford basic medication. That's not a tagline. That's why this company exists."
Website Design / UX
Website Design / UX
Website Design / UX
Website Design / UX
The website needed to do one thing above all else: make it effortless for patients to find and order their medications. Collaborating closely with the UX team, I contributed to a digital experience built around an intuitive medicine search system, clean information architecture, and a design language consistent with the broader brand identity. Accessibility wasn't an afterthought — it was a core requirement, ensuring the site serves every American the brand set out to reach.
The website needed to do one thing above all else: make it effortless for patients to find and order their medications. Collaborating closely with the UX team, I contributed to a digital experience built around an intuitive medicine search system, clean information architecture, and a design language consistent with the broader brand identity. Accessibility wasn't an afterthought — it was a core requirement, ensuring the site serves every American the brand set out to reach.